In Marketing Sherpa’s latest study they found that social media marketing budgets are taking a massive leap in 2010 while traditional budgets continue to go down.
While they don’t make any concrete conclusions about why this is, we have certainly seen that SMM campaigns generate significant return on investment and return on effort for businesses of all sizes. Despite all the arguments of great ROI, customer loyalty…
Read More ...Developing keywords is the first step in a successful SEO strategy. 
Here is a quick keyword development strategy you can do yourself:
1. Know What Your Keywords Are! Brainstorm Your List:
Keywords are the words that internet users are using in order to find you on a search engine. It is important to get together with your team and brainstorm as large a list as possible for these.
Then…
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Webinars are powerful tools in lead generation. But to generate leads, you have to keep your webinar attendees interested from beginning to end, and even after the webinar ends. One of the things that makes webinars under-produce is if they’re simply boring! Attendees are talked at and told things, and will often drift away to find something else to do before the webinar is over.…
In case you’re still on the fence, here’s my top-five reasons to come to IMC Vancouver: 
1. Make good use of your time
If you come to IMC, you will get absolutely the best, the latest and greatest of thought leadership, best practices for everything from web analytics to social media marketing. So you can start the quarter right and not spend all your time in…
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If you feel a little overwhelmed by the sheer amount of data in your Google Analytics, don’t worry you’re not alone. It is important when you first take on the task of using your analytics that you approach it like you would any other area of your business; so after your initial gathering session, isolate your baseline (your current key metrics) and then write down…
I always get the question.. “what is a good read rate? click-through rate etc.”
For read rates, my typical answer was more than 20% and more than 30% is great. As it turns out that rough estimate was pretty accurate.
In terms of click-through rates, we always seem to play in the 8-12% range.. which by industry standards according to this publication are on the upper end.…
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Still Debating Social Media Strategy? While You Were Sleeping In 2009, Here’s What Happened!
Still trying to build the case for a social media marketing budget?Here are 2 videos that will get your board talking.
Social Media ROI & Socialnomics:
Produced by “Socialnomics” author Eric Qualman, this video highlights some of the big successes for Social Media Marketing in the past year across the B2B and B2C spectrum. If you’re looking to get your board excited about the potential of…
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