Monthly Archives: February 2009

60 Seconds with Google Adwords – Identifying Poor Performers

By admin | Published: February 23, 2009

If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.

As usual, the gang at google has done a great job of keeping it simple:


Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.

  1. Go to Google Analytics account
  2. In “Traffic Sources” choose “AdWords“
  3. From the toolbar,…
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Posted in B2B Lead Generation | Tagged , , | Leave a comment

Social Media Starter Kit: A Workshop in Online Branding

By admin | Published: February 20, 2009

This event will be held in Vancouver BC on March 11th, 2009.

It’s looking like it will sell out at least 10 days prior, so get yourself registered now!!

www.iimaonline.org

See you there!

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Align Sales and Marketing to Boost Revenue

By admin | Published: February 20, 2009

Digging around Seth Godin’s blog, I found a post from last year titled “Nine things marketers ought to know about salespeople.” If you’re a sales person, or have both a sales and marketing background like me, you’re probably wondering, ‘how do they not understand?’

Seth’s top 4 are especially good:

1. Selling is hard. Harder than you may ever realize. So, if I seem stressed, cut me some…

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Posted in Marketing | Tagged , , , | Leave a comment

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