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Monthly Archives: July 2009

Keyword Reasearch 101 from Aaron Wall

By admin | Published: July 30, 2009

A quick video I found on the SEO Book Youtube Channel.

Aaron’s site, seobook.com is a great resource.

In Summary:

1. Start by Looking at Analytics

Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.

2. Scout Your Major Competitors for Long Tail Terms

Scout out long-tail terms that matter. Look at how…

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Posted in Google Adwords | Tagged keyword research, search engine optimization, SEO | Leave a comment

2009 B2B Lead Capture & Site Usability Checklist

By James Carter | Published: July 20, 2009

Comprehensive Checklist for Getting That Long-Overdue Website Overhaul Done!

B2B Site Useability Checklist - July 2009

Download Now: B2B Site Usability Checklist

We’re now officially in the dog days of summer. So before September creeps up on you, and you start turning up your spend again, make sure your site is ready to convert that traffic!

We’ve Put Together a Little Checklist That Will Get You On Your Way Quickly:

  • Homepage best practices
  • Navigation best practices
  • Landing page…
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Posted in Useability | Leave a comment

Does Your Website Resemble an IKEA Store Map?

By James Carter | Published: July 13, 2009

ikea-store-map

Thank you for shopping at IKEA!

Have you ever tried to “just run” in to Ikea? This map is what I was confronted with! Fortunately for IKEA, the only way for a visitor to exit is to walk all the way to the end! However, web browsers, can hit the back button in a split second, out or simply return to the browser’s search bar, and…

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Posted in B2B Lead Generation | Tagged site optimization, usability | Leave a comment

404 Pages – The Easiest Way to Increase Your Site Retention by 20%

By James Carter | Published: July 7, 2009

On average, over 20% of site visits can be lost by a 404 page!404-error-basic

A 404 page is that useless page that turns up when you..

  • click on a page link that has been moved
  • click on a link in an old email where the page is no longer there
  • or any other number of possible reasons!

Most of the default 404 pages are unintelligible for the non-geek. First of…

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Posted in B2B Lead Generation | Tagged 404 pages, SEO, Useability | 1 Comment

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