Monthly Archives: July 2009

Keyword Reasearch 101 from Aaron Wall

A quick video I found on the SEO Book Youtube Channel.

Aaron’s site, seobook.com is a great resource.

In Summary:

1. Start by Looking at Analytics

Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.

2. Scout Your Major Competitors for Long Tail Terms

Scout out long-tail terms …

Read More ...

Posted in Google Adwords | Tagged , , | Leave a comment

2009 B2B Lead Capture & Site Usability Checklist

Comprehensive Checklist for Getting That Long-Overdue Website Overhaul Done!

We’re now officially in the dog days of summer. So before September creeps up on you, and you start turning up your spend again, make sure your site is ready to convert that traffic!

We’ve Put Together a Little Checklist That Will Get You On Your Way Quickly:

  • Homepage best practices
  • Navigation best practices
  • Landing page
Read More ...

Posted in Useability | Leave a comment

Does Your Website Resemble an IKEA Store Map?

ikea-store-map

Thank you for shopping at IKEA!

Have you ever tried to “just run” in to Ikea? This map is what I was confronted with! Fortunately for IKEA, the only way for a visitor to exit is to walk all the way to the end! However, web browsers, can hit the back button in a split second, out or simply return to the browser’s search bar, …

Read More ...

Posted in B2B Lead Generation | Tagged , | 1 Comment

404 Pages – The Easiest Way to Increase Your Site Retention by 20%

On average, over 20% of site visits can be lost by a 404 page!404-error-basic

A 404 page is that useless page that turns up when you..

  • click on a page link that has been moved
  • click on a link in an old email where the page is no longer there
  • or any other number of possible reasons!

Most of the default 404 pages are unintelligible …

Read More ...

Posted in B2B Lead Generation | Tagged , , | 1 Comment

Stay up to date with all the latest in B2B strategies and tips. By signing up for our newsletter you will recieve an update any time we publish a new article !

Enter Your Email

Usability is the most important aspect of running a profitable website. Make the most of your traffic with our free Usability ToolKit !