So money isn’t growing on trees anymore, but you can plant some seeds!
Leaner times call for bigger marketing accountability and ROI. These 5 strategies are guaranteed to deliver leads for less.
1. Keep Your Customers First!
Before you run out in a panic looking for new business. If your company is like many, you took a bit of a beating the last couple quarters.. so the…
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Email Benchmark Statistics Are Handy!
For read rates, my typical answer was more than 20% and more than 30% is great. As it turns out that rough estimate was pretty accurate.
In terms of click-through rates, we always seem to play in the 8-12% range.. which by industry standards according to this publication are on the upper end.…
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