IMC Vancouver This Week! Hope to See You There
In case you’re still on the fence, here’s my top-five reasons to come to IMC Vancouver: 
1. Make good use of your time
If you come to IMC, you will get absolutely the best, the latest and greatest of thought leadership, best practices for everything from web analytics to social media marketing. So you can start the quarter right and not spend all your time in webinars.. (not that there’s anything wrong with that). Read more →
If you feel a little overwhelmed by the sheer amount of data in your Google Analytics, don’t worry you’re not alone. It is important when you first take on the task of using your analytics that you approach it like you would any other area of your business; so after your initial gathering session, isolate your baseline (your current key metrics) and then write down specific goals to improve those key metrics each month. 
