60 Seconds with Google Adwords – Identifying Poor Performers

If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.

As usual, the gang at google has done a great job of keeping it simple:

Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.

1. Go to Google Analytics account
2. In “Traffic Sources” choose “AdWords“
3. From the toolbar, choose the “Compare to site Average” option and choose “Bounce Rate” as the comparison
4. The highest bounce rate campaigns will show clearly with a Red Bar. The red means these ones are costing you significantly more than your average landing page in clicks that don’t convert.
5. Examine ad groups and keywords that are offending and get rid of them!