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Still Debating Social Media Strategy? While You Were Sleeping In 2009, Here’s What Happened!

By admin | Published: January 6, 2010

Still trying to build the case for a social media marketing budget?Here are 2 videos that will get your board talking.

Social Media ROI & Socialnomics:

Produced by “Socialnomics” author Eric Qualman, this video highlights some of the big successes for Social Media Marketing in the past year across the B2B and B2C spectrum. If you’re looking to get your board excited about the potential of…

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Posted in B2B Lead Generation | Leave a comment

IMC Vancouver This Week! Hope to See You There

By admin | Published: September 14, 2009

In case you’re still on the fence, here’s my top-five reasons to come to IMC Vancouver: Vancouver2009_participationbanner_180x180px

1. Make good use of your time

If you come to IMC, you will get absolutely the best, the latest and greatest of thought leadership, best practices for everything from web analytics to social media marketing. So you can start the quarter right and not spend all your time in…

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Posted in B2B Lead Generation | Tagged IMC Vancouver | Leave a comment

Keyword Reasearch 101 from Aaron Wall

By admin | Published: July 30, 2009

A quick video I found on the SEO Book Youtube Channel.

Aaron’s site, seobook.com is a great resource.

In Summary:

1. Start by Looking at Analytics

Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.

2. Scout Your Major Competitors for Long Tail Terms

Scout out long-tail terms that matter. Look at how…

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Posted in Google Adwords | Tagged keyword research, search engine optimization, SEO | Leave a comment

Just in Case You Thought Twitter Wasn’t Mainstream!

By admin | Published: June 24, 2009

There’s something about being on the front cover of Time Magazine that says “this is historically important,” like the infamous Iwo Jima photo. The June 15, 2009 issue of Time featured Twitter, “How Twitter Will Change the Way We Live.”

time-twitter

Time Magazine Cover - Twitter

Johnston’s Game-Changing Observations on Twitter:

  1. An Open Conversation – it’s a great meeting of minds
  2. Super-fresh content – up to date and published from…
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Posted in Social Media | Tagged Social Media, Time Magazine Twitter Article, Twitter | Leave a comment

Free Webinar: B2B Lead Generation With Google AdWords

By admin | Published: June 5, 2009

Free Webinar: B2B Lead Generation with Google AdWords

Wed, June 10, 10 am PST, 1pm EST

Learn the fundamentals of setting up Google AdWords to generate B2B sales leads.

Google AdWordsFind customers who are actively looking for your products and services, engage them effectively and generate qualified leads.

Target Audience:

  • marketing professionals
  • business owners
  • sales executives

“101 Level” this course give an overview for marketers or business professionals that are new to…

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Posted in B2B Lead Generation | Tagged adwords, B2B Lead Geneartion, google, Google Adwords, ppc, search marketing | Leave a comment

60 Seconds with Google Adwords – Identifying Poor Performers

By admin | Published: February 23, 2009

If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.

As usual, the gang at google has done a great job of keeping it simple:


Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.

  1. Go to Google Analytics account
  2. In “Traffic Sources” choose “AdWords“
  3. From the toolbar,…
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Posted in B2B Lead Generation | Tagged adwords, google adwords optimization, optimization | Leave a comment

Social Media Starter Kit: A Workshop in Online Branding

By admin | Published: February 20, 2009

This event will be held in Vancouver BC on March 11th, 2009.

It’s looking like it will sell out at least 10 days prior, so get yourself registered now!!

www.iimaonline.org

See you there!

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Posted in Social Media | Tagged Marketing, Social Media, web 2.0 | Leave a comment
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