Developing keywords is the first step in a successful SEO strategy. 
Here is a quick keyword development strategy you can do yourself:
1. Know What Your Keywords Are! Brainstorm Your List:
Keywords are the words that internet users are using in order to find you on a search engine. It is important to get together with your team and brainstorm as large a list as possible for these.
Then…
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Webinars are powerful tools in lead generation. But to generate leads, you have to keep your webinar attendees interested from beginning to end, and even after the webinar ends. One of the things that makes webinars under-produce is if they’re simply boring! Attendees are talked at and told things, and will often drift away to find something else to do before the webinar is over.…
If you feel a little overwhelmed by the sheer amount of data in your Google Analytics, don’t worry you’re not alone. It is important when you first take on the task of using your analytics that you approach it like you would any other area of your business; so after your initial gathering session, isolate your baseline (your current key metrics) and then write down…
I always get the question.. “what is a good read rate? click-through rate etc.”
For read rates, my typical answer was more than 20% and more than 30% is great. As it turns out that rough estimate was pretty accurate.
In terms of click-through rates, we always seem to play in the 8-12% range.. which by industry standards according to this publication are on the upper end.…
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So money isn’t growing on trees anymore, but you can plant some seeds!
Leaner times call for bigger marketing accountability and ROI. These 5 strategies are guaranteed to deliver leads for less.
1. Keep Your Customers First!
Before you run out in a panic looking for new business. If your company is like many, you took a bit of a beating the last couple quarters.. so the…
Read More ...Comprehensive Checklist for Getting That Long-Overdue Website Overhaul Done!
Download Now: B2B Site Usability Checklist
We’re now officially in the dog days of summer. So before September creeps up on you, and you start turning up your spend again, make sure your site is ready to convert that traffic!
We’ve Put Together a Little Checklist That Will Get You On Your Way Quickly:
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2010 Social Media Marketing Budgets Soar Despite Downturn
While they don’t make any concrete conclusions about why this is, we have certainly seen that SMM campaigns generate significant return on investment and return on effort for businesses of all sizes. Despite all the arguments of great ROI, customer loyalty…
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