Google Analytics’ Click-to-Call feature allows Analytics to track inbound calls no more mystical guesswork to figure out your ROI on campaigns that trigger calls and mobile click-to-call inquiries!
I wish I’d written this one, but alas Avinash Kaushik the Google Analytics Pioneer has done a pretty sweet job of covering this.
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Empowering your sales and marketing teams with effective data mining tools & list services can be one of the easiest ways to boost prospects.
We have had several customers use Hoovers’ data service integrates directly with Salesforce.com to give sales & marketing teams the ability to improve data hygiene, quickly access more complete picture of the key stakeholders in a major account and develop prospecting lists.
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Google AdWords’ latest update adds the ability to self-optimize for conversion rate; serving higher converting ads more often.
This is good news for small business clients that don’t have a lot of time to dive in there every month, and can’t justify a budget for somebody else to roll-up their sleeves every month.
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This video reminds me of things we see quite often: a small business owner discovers the goldmine that is their 50,000 strong email list and after a single blast pulls in $100,000 in revenue. Email marketing addiction begins…
See for yourself. The monkey does a good job of illustrating the problem!
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I was at the Presentation in SOHO / SME Expo Vancouver this afternoon to hear Senior Director of Sales for Facebook Canada, Alfredo Tan speak and reveal that Canadians are still by far the most Facebook addicted on the planet. Tan took on the world 6 months ago to head up a new Sales office in Canada for Facebook.
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Still trying to build the case for a social media marketing budget?Here are 2 videos that will get your board talking.
Social Media ROI & Socialnomics:
Produced by “Socialnomics” author Eric Qualman, this video highlights some of the big successes for Social Media Marketing in the past year across the B2B and B2C spectrum. If you’re looking to get your board excited about the potential of social media marketing. Read more →
In Marketing Sherpa’s latest study they found that social media marketing budgets are taking a massive leap in 2010 while traditional budgets continue to go down.
While they don’t make any concrete conclusions about why this is, we have certainly seen that SMM campaigns generate significant return on investment and return on effort for businesses of all sizes. Read more →
