I wish I’d written this one, but alas Avinash Kaushik the Google Analytics Pioneer has done a pretty sweet job of covering this.

Check out Avinash’s Post With Detailed Screen shots & Learn How to Set-up Google Analytics Click-to-Call
A Quick Video on Click-to-Call:

Google’s Official Video on Call Metrics (still only available in US):

We have had several customers use Hoovers’ data service integrates directly with Salesforce.com to give sales & marketing teams the ability to improve data hygiene, quickly access more complete picture of the key stakeholders in a major account and develop prospecting lists.

This is good news for small business clients that don’t have a lot of time to dive in there every month, and can’t justify a budget for somebody else to roll-up their sleeves every month.

In simple terms, this means that if you set this up properly on a poorly optimized account and come back in a month, your overall conversion rate should be higher.

You will find the settings in the “Ad Delivery” options in AdWords, check out Google’s official blog post on ad rotation for conversion rate.

See for yourself. The monkey does a good job of illustrating the problem!

I was at the Presentation in SOHO / SME Expo Vancouver this afternoon to hear Senior Director of Sales for Facebook Canada, Alfredo Tan speak and reveal that Canadians are still by far the most Facebook addicted on the planet. Tan took on the world 6 months ago to head up a new Sales office in Canada for Facebook.

Top 4 Highlights Include:

1. Zuckerburg’s Mission: “Give people the power to share and make the world more open and connected” hmm.. sounds very facebooky.
2. We want Facebook to represent your life….as well as the brands in your life.
3. 62% of Canadian Facebook users, use it every day, that’s 10 million return visits a day!
4. Again, on all metrics – visits, return visits, time on site, Canadians are Facebook obsessed! (We’re the bar on the left).

1. "Give people the power to share.."

2. Facebook Social Graph Concept

3. Canadian Daily Facebook Users - 10 Million!

4. Canadians Are Facebook Addicts.. On All Counts!

Social Media ROI & Socialnomics:

Produced by “Socialnomics” author Eric Qualman, this video highlights some of the big successes for Social Media Marketing in the past year across the B2B and B2C spectrum. If you’re looking to get your board excited about the potential of social media marketing.

Social Media Revolution:

This one will get everyone’s blood flowing. If you were awake during the last decade, we’ve all seen how quickly our marketing dollars have drifted away from traditional media. This video shows how much the pace of change should allow people to acknlowledge, that just like global warming there really is no ‘debate’ .. this stuff is real and it means business!

While they don’t make any concrete conclusions about why this is, we have certainly seen that SMM campaigns generate significant return on investment and return on effort for businesses of all sizes. Despite all the arguments of great ROI, customer loyalty and engagement, I have a simpler reason: everyone was taking the wait and see approach just like they did with the web, and then finally the CEO walked in and said;

“One of our board members just alerted me to the fact that we’re not even on Twitter yet. I think this stuff might be here to stay, let’s get on with it. Didn’t Obama win the election with this stuff??”

Wait and see quickly turned into “time to catch-up!”

Full Article: 2010 Social Marketing Budgets Defy Economic Concerns

Here is a quick keyword development strategy you can do yourself:

1. Know What Your Keywords Are! Brainstorm Your List:

Keywords are the words that internet users are using in order to find you on a search engine. It is important to get together with your team and brainstorm as large a list as possible for these.

Then vote on the top 20 or so. If there are 5 obvious ones, like your specific product category “industrial coatings” etc. You will want to identify these.

2. Use Tools to Expand Your List:

It sounds like an obvious place to start, but over half of the time we see an SEO strategy that is based on assumptions and after doing some research, we can find that the entire strategy is flawed. There are plenty of tools to help you do your keyword research and identify what keywords are actually the most commonly requested. Use your list as a starter and start using free keyword tools tools like Google AdWords Keyword Generator, Keyword Spy, WordTracker.

3. Predict Traffic Volume for Each Keyword:

Use Google AdWords Traffic Estimator to estimate search volume for each of your keywords:

Step 1: Input keywords:

Step 2: Currencies & Budget:

*(you can leave it blank for now and Google will choose maximum)

Step 3: Choose Languages & Geographic Regions:

After pressing “Continue,” Google will provide this graph showing cost per click, and forecast traffic volumes:

4. Local Versus Global

If you’re local, climbing the rankings for terms like “Business Card Printing, Milwakee” is a lot easier than trying to compete globally. Also, if you’re a small to mid-sized company that has a global strategy, but still gets the lions share of your business from one key market, consider running a  a micr0-site or sub-directory for that region and focus significant efforts in that market.

Lesson: if there’s enough in your backyard, dominate that market first, your dollars will go much further!

5. Learn From Your Stats & Get to Know your Long Tail

Chris Anderson coined the term “Long Tail” in his book about the phenomenon of the internet providing ever increasing level of targeted result for online info seekers, consumer and B2B buyers. It is important if you want to win the search engine game to really understand what niche market you’re targeting.

6. Use Google AdWords First!

Many people are poorly informed that Google AdWords is a) expensive and b) somehow cheating. The reality is that you really don’t know what keywords are the best ones to develop as your core strategy until you see some results. The best way to generate some results without over-investing in the wrong SEO strategy is to simply buy keyword placements with Google AdWords:

1. Start with broad terms that you know reflect your target market
2. Watch AdWords every day and adjust campaign budgets to ensure you don’t blow your budget in a day
3. Narrow your terms down to phrase matched specific terms that are generating the highest click-through rates
4. Track specific keywords all the way through your sales cycle to see which ones generate the most revenue

1. Make the Webinar an Experience
With YouTube videos, online television, and hundreds of thousands of websites that might interest your webinar attendees, you need to make your online meeting something to keep them from jumping to those other things. Plan your webinar to be interesting for even the person in the group with the least interest in what’s being said. How do you make it engaging and interesting? Present the information you have in a lively way. And keep your participants reminded that they’re part of the webinar, not just spectators.

2. Know Your Audience

Having them fill-out surveys or questions in advance to be touched on during the webinar will help engage them. Always ask an open-ended question if you can:

“what is one thing would you like to learn?”

“what is your biggest challenge relating to _______”

3. Engage Your Attendees

Interaction will keep webinar attendees interested. Stop and think–would you rather sit through 30 minutes of slides, or have a couple of sessions in that 30 minutes where you can ask questions or present ideas?

An interactive webinar will naturally be more successful at lead generation than a static one where attendees just listen–or get tired of listening and leave.

Q&A sessions, surveys, and other interactive activities can mean the difference between an unproductive webinar and one that produces leads.

4. Plan Content According to Group Size
It can help you to plan the interactive portions of the webinar–and there should be many–by having a good estimate of how many will be attending. Large groups are by their nature the hardest groups to maintain this interaction level with. Very small groups like 5 to 20 can be treated “family style.” Family style meals have diners sitting around a table, sharing food from the same bowls and passing them around. These small webinars can benefit from that feeling of intimacy; they’re a small group all passing around and sharing ideas and information. Our firm’s webinars are typically in the 10-30 range, and if they are under 15, we will open the line at the end for questions, this is a great way to start a sales conversation.

For larger the groups, the more polished and engaging a speaker should be, and the more important things like surveys and text-based Q&A can help keep the audience involved.

5. Kick Off With Warm & Fuzzy & Ditch the Credientials

I am getting really bored of analyst type calls where it is all credentials, if you want your audience to engage, and you’re not a speaker by nature, make sure you plan a few jokes and trade credentials for honest humility.

If the group size allows and you want this level of interactivity, let attendees introduce themselves before the webinar starts. If there won’t be this level of interaction from attendees, then before the webinar starts is a good time for speaker introductions and entertaining or lively stories and intro information from the speaker or moderator.
6. Have A lead Generation Goal!

While the webinar is your core presentation, it pays to have a clear idea of exactly what you want your ideal attendee to do next. Make sure there’s a way for attendees to get further answers to their questions and keep the sense of connection and conversation going; and after the webinar, a crucial time for lead generation, ensure there is a clear call to action to move them from audience to actual sales leads (ie a free 30 minute consultation etc.).

“If you liked what you saw here today, there are a few ways you can engage with us..

• A Deal: You Can Purchase a Complete Guide on Our Site, We Will Email You A Discount Code…
• A Lead: Let’s have a chat – book free 30 minute consultation with a senior
• Subscriber: join us on twitter

1. Make good use of your time

If you come to IMC, you will get absolutely the best, the latest and greatest of thought leadership, best practices for everything from web analytics to social media marketing. So you can start the quarter right and not spend all your time in webinars.. (not that there’s anything wrong with that).

2. Meet Trusted Authorities of Internet Marketing:

Avinash Kaushik was involved with Google when Google Analytics was just someone’s little pet project.. He literally wrote the book on Google Analytics.

Avinash Kaushik - Author of Web Analytics an Hour A Day

Did I mention LinkedIn, Facebook & Yahoo! will be represented? All in, about 70 other speakers in 2 days.

3. Workshops!

The first day, (this Wednesday) is entirely workshops! So roll up your sleeves for some hands-on internet marketing.

4. Free Consulting / You Don’t Really Have a Plan for How to Boost Leads This Fall

If you agreed with above.. let’s talk this week! (At IMC) of course.

5. Everyone Loves A Discount!

This link will take you directly to my VIP rate reserved for IIMA Partners and Corporate Members. Please enter in the registration that James Carter referred you.

Register Now!

See you at IMC!