Have you checked out themobileplaybook.com yet? It’s a neat little online ebook published and maintained by Google that explains all the reasons you should get onto mobile, if you haven’t already. It goes on to show several amazing and innovative things that various brands have done in the mobile space. This is a must read.
But if you don’t have time to read through the whole thing right now, don’t worry. We’ve read it and distilled it into its main points for you to browse. You’re welcome. Read more