Email Marketing – the Law of Declining Return

This video reminds me of things we see quite often: a small business owner discovers the goldmine that is their 50,000 strong email list and after a single blast pulls in $100,000 in revenue. Email marketing addiction begins…

See for yourself. The monkey does a good job of illustrating the problem!

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Who’s Drinking the Kool-Aid? 1-800-GOT-JUNK? is!

According to my wise brother, positive corporate culture is only successful when employees are “drinking the Kool-Aid.” As theUntitled newest addition to the Path team, working as an intern designer (for free – oh Joy!), I have been tasked to create my own conclusions about what makes a great corporate culture.

To me, your average fit’n’eager LuLuLemon employee provides the perfect example. They eat, sleep, …

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Canadians are Still Most Facebook Addicted on the Planet

Canada is the most facebook-obsessed nation

I was at the Presentation in SOHO / SME Expo Vancouver this afternoon to hear Senior Director of Sales for Facebook Canada, Alfredo Tan speak and reveal that Canadians are still by far the most Facebook addicted on the planet. Tan took on the world 6 months ago to head up a new Sales office in Canada for Facebook.

Top 4 Highlights Include:

  1. Zuckerburg’s Mission: “Give people
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Guy Kawasaki Speaking at IMC Vancouver Next Week!

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The Internet Marketing Conference Vancouver will be featuring the Apple and Internet Guru, Guy Kawasaki as a keynote to IMC Vancouver 2010, September 21st – 23rd.

Sign up for three days of intense Training, Conference and Networking activities with over 75 speakers from leading companies in marketing. Anticipate important sessions from Facebook, Google, Twitter, Bing, Digg, Apple, as well as sessions lead by Mountain

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90 Days to Leads Generation With Social Media

Many businesses spend years toiling away in social media purgatory. Technorati’s latest count, shows over 130 million blogs indexed since inception in 2000. How will yours stand out?blog_image1_scaled

There is hope for first quarter social media returns, if you can avoid some of the common mistakes such as the “if you build it, they will come” syndrome and have a hyper-focused, realistic, and well executed social media …

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Change the Way you Think about Twitter

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Enough with the Twitter mystique already! If you’re human, you already know how to use Twitter effectively. It’s no different from meeting someone for coffee and trying to impart wisdom, share a great book you read etc.. Granted some of our in-person sentences may go over 140 characters once we throw some likes, ums and y’know’s in there.

The best Twitter example is like  being …

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