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Category Archives: Email Marketing

Email Benchmark Statistics Are Handy!

By James Carter | Published: August 26, 2009

Mail Chimp Email BenchmarksI always get the question.. “what is a good read rate? click-through rate etc.”

For read rates, my typical answer was more than 20% and more than 30% is great. As it turns out that rough estimate was pretty accurate.

In terms of click-through rates, we always seem to play in the 8-12% range.. which by industry standards according to this publication are on the upper end.…

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Posted in Email Marketing | 1 Comment

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