On average, over 20% of site visits can be lost by a 404 page!
A 404 page is that useless page that turns up when you..
Most of the default 404 pages are unintelligible for the non-geek. First of…
Read More ...Let’s face it, Twitter is a huge time-suck!
Twitter doesn’t matter for a lot of B2B marketers and business people
and probably shouldn’t. If your target market is CEO’s of industrial waste mana
gement companies, buyers for Wal-Mart and Costco, or a handful of other “less-likely-to-give-a-darn” folks, you’re chirping up the wrong channel get back to your tradeshow booth and blackberry! Don’t get fooled though, there have been…
What are Long Tail Keywords
Long Tail SEO & ROI
If you’re looking to squeeze a little more ROI from your Google AdWords lead generation, going after the by tail is a good place to focus your efforts. make or break a campaign even before it is started. The first step in doing keyword research is to start with the most obvious, your primary keywords, primary keywords…
Read More ...Free Webinar: B2B Lead Generation with Google AdWords
Wed, June 10, 10 am PST, 1pm EST
Learn the fundamentals of setting up Google AdWords to generate B2B sales leads.
Google AdWordsFind customers who are actively looking for your products and services, engage them effectively and generate qualified leads.
Target Audience:
“101 Level” this course give an overview for marketers or business professionals that are new to…
Read More ...If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.
As usual, the gang at google has done a great job of keeping it simple:
Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.
Back in the day, I was working with a software company that sold real-estate productivity software package called “Realtor-Pro.”
By early 2006, our most successful call to action at this point was “Call Us,” with over 70% of our revenue was done through an inbound phone call, and only 30% was done online annually.
By year-end 2006, online sales conversions were up 110%, and with compounding factors…
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Does Your Website Resemble an IKEA Store Map?
Thank you for shopping at IKEA!
Have you ever tried to “just run” in to Ikea? This map is what I was confronted with! Fortunately for IKEA, the only way for a visitor to exit is to walk all the way to the end! However, web browsers, can hit the back button in a split second, out or simply return to the browser’s search bar, and…
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