Category Archives: B2B Lead Generation

Canadians are Still Most Facebook Addicted on the Planet

Canada is the most facebook-obsessed nation

I was at the Presentation in SOHO / SME Expo Vancouver this afternoon to hear Senior Director of Sales for Facebook Canada, Alfredo Tan speak and reveal that Canadians are still by far the most Facebook addicted on the planet. Tan took on the world 6 months ago to head up a new Sales office in Canada for Facebook.

Top 4 Highlights Include:

  1. Zuckerburg’s Mission: “Give people
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Guy Kawasaki Speaking at IMC Vancouver Next Week!

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The Internet Marketing Conference Vancouver will be featuring the Apple and Internet Guru, Guy Kawasaki as a keynote to IMC Vancouver 2010, September 21st – 23rd.

Sign up for three days of intense Training, Conference and Networking activities with over 75 speakers from leading companies in marketing. Anticipate important sessions from Facebook, Google, Twitter, Bing, Digg, Apple, as well as sessions lead by Mountain

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90 Days to Leads Generation With Social Media

Many businesses spend years toiling away in social media purgatory. Technorati’s latest count, shows over 130 million blogs indexed since inception in 2000. How will yours stand out?blog_image1_scaled

There is hope for first quarter social media returns, if you can avoid some of the common mistakes such as the “if you build it, they will come” syndrome and have a hyper-focused, realistic, and well executed social media …

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Change the Way you Think about Twitter

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Enough with the Twitter mystique already! If you’re human, you already know how to use Twitter effectively. It’s no different from meeting someone for coffee and trying to impart wisdom, share a great book you read etc.. Granted some of our in-person sentences may go over 140 characters once we throw some likes, ums and y’know’s in there.

The best Twitter example is like  being …

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Still Debating Social Media Strategy? While You Were Sleeping In 2009, Here’s What Happened!

Still trying to build the case for a social media marketing budget?Here are 2 videos that will get your board talking.

Social Media ROI & Socialnomics:

Produced by “Socialnomics” author Eric Qualman, this video highlights some of the big successes for Social Media Marketing in the past year across the B2B and B2C spectrum. If you’re looking to get your board excited …

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2010 Social Media Marketing Budgets Soar Despite Downturn

2009-12-22-Social_Media_Marketing_BudgetsIn Marketing Sherpa’s latest study they found that social media marketing budgets are taking a massive leap in 2010 while traditional budgets continue to go down.

While they don’t make any concrete conclusions about why this is, we have certainly seen that SMM campaigns generate significant return on investment and return on effort for businesses of all sizes. Despite all the arguments of great ROI, …

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Webinars for B2B Lead Generation: 6 Keys to Engagement & Thought Leadership

b2b-webinarsWebinars are powerful tools in lead generation. But to generate leads, you have to keep your webinar attendees interested from beginning to end, and even after the webinar ends. One of the things that makes webinars under-produce is if they’re simply boring! Attendees are talked at and told things, and will often drift away to find something else to do before the webinar is over. …

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