I always get the question.. “what is a good read rate? click-through rate etc.”
For read rates, my typical answer was more than 20% and more than 30% is great. As it turns out that rough estimate was pretty accurate.
In terms of click-through rates, we always seem to play in the 8-12% range.. which by industry standards according to this publication are on the …
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So money isn’t growing on trees anymore, but you can plant some seeds!
Leaner times call for bigger marketing accountability and ROI. These 5 strategies are guaranteed to deliver leads for less.
1. Keep Your Customers First!
Before you run out in a panic looking for new business. If your company is like many, you took a bit of a beating the last couple quarters.. …
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Thank you for shopping at IKEA!
Have you ever tried to “just run” in to Ikea? This map is what I was confronted with! Fortunately for IKEA, the only way for a visitor to exit is to walk all the way to the end! However, web browsers, can hit the back button in a split second, out or simply return to the browser’s search bar, …
Read More ...On average, over 20% of site visits can be lost by a 404 page!
A 404 page is that useless page that turns up when you..
Most of the default 404 pages are unintelligible …
Read More ...Let’s face it, Twitter is a huge time-suck!
Twitter doesn’t matter for a lot of B2B marketers and business people
and probably shouldn’t. If your target market is CEO’s of industrial waste mana
gement companies, buyers for Wal-Mart and Costco, or a handful of other “less-likely-to-give-a-darn” folks, you’re chirping up the wrong channel get back to your tradeshow booth and blackberry! Don’t get fooled though, …
What are Long Tail Keywords
If you’re looking to squeeze a little more ROI from your Google AdWords lead generation, going after the by tail is a good place to focus your efforts. make or break a campaign even before it is started. The first step in doing keyword research is to start with the most obvious, your primary keywords, primary keywords are those which …
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IMC Vancouver This Week! Hope to See You There
In case you’re still on the fence, here’s my top-five reasons to come to IMC Vancouver:
1. Make good use of your time
If you come to IMC, you will get absolutely the best, the latest and greatest of thought leadership, best practices for everything from web analytics to social media marketing. So you can start the quarter right and not spend all your time …
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