What are Long Tail Keywords
If you’re looking to squeeze a little more ROI from your Google AdWords lead generation, going after the by tail is a good place to focus your efforts. make or break a campaign even before it is started. The first step in doing keyword research is to start with the most obvious, your primary keywords, primary keywords are those which …
Read More ...In 2005, an author and official blogger for Wired Magazine, Chris Anderson coined the term in his book “The Long Tail.” Perhaps the term has been around for ages, but he was the first to really take a deep dive on the effects of this on the way we reach our customers online. Anderson observed that pre-internet, marketers devoted themselves to selling ‘megahits’ …
Read More ...I was watching this youtube video yesterday. It’s a pretty good overview of basics of how to optimize adwords campaigns with google analytics.
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Keyword Reasearch 101 from Aaron Wall
A quick video I found on the SEO Book Youtube Channel.
Aaron’s site, seobook.com is a great resource.
In Summary:
1. Start by Looking at Analytics
Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.
2. Scout Your Major Competitors for Long Tail Terms
Scout out long-tail terms …
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