Digging around Seth Godin’s blog, I found a post from last year titled “Nine things marketers ought to know about salespeople.” If you’re a sales person, or have both a sales and marketing background like me, you’re probably wondering, ‘how do they not understand?’
Seth’s top 4 are especially good:
1. Selling is hard. Harder than you may ever realize. So, if I …
Read More ...Every marketer has their top sites that they read or pick up on RSS every day. Here are my favorites.
1. Seth Godin
Where to start with Seth.. while there doesn’t seem to be any debate amongst the internet marketing community, he’s one of the best. He’s not an analytics whiz or a an SEO champ per se, he simply covers the basics.. principles that …
Read More ...Does Your Online Marketing Funnel Leak?? – Leaky Funnel – Part 1
We’ve all heard of sales funnels, and we all know what happens when a crummy sales rep is in there:
Nothing!!
A first contact, and half of the prospects are looking elsewhere, maybe even motivated to look elsewhere..
If they survive to a needs analysis stage, they’re likely just to hear all kinds …
Read More ...
Stay up to date with all the latest in B2B strategies and tips. By signing up for our newsletter you will recieve an update any time we publish a new article !
The 4 R’s of Recovering from a Bad Review
Someone is telling the whole world that you suck.
You’ve been reviewed online. It’s bad. You know people will read it because you have. To make it worse, who knows who wrote the review? A genuine disgruntled customer? An unscrupulous competitor? An internet troll? Who is this person trashing your reputation and putting your livelihood at risk?
Deal with it.
This doesn’t mean “find …
Read More ...