Don’t Buy A CMS System Until You Read This!

Unless you don’t really care about generating leads online, and just want a little brochure site, CMS is dead.

Most of us are finding that if we want to beat our competitors, we need to make the most of every visit to our site. If we’re a software company, we pay AdWords $3-$5 per click just to get someone to our landing page!

Why Marketing Automation?

1. Conversions – Squeeze More Out of Your Existing Site Traffic

If you are a serious online marketer and probably spending somewhere between $2000 and $100 000 in online every month. If you are, Marketing Automation is more than another buzzword. A marketing automation system is like the difference between a smartphone, and running around town with an email device, a camera, a cellphone and a little black book full of addresses – insanity!

2. Execution Time – More Campaigns in Less Time:

Most marketers are still spending days stitching together a simple email to web campaign and at the end of the day, are challenged to determine ROI. If you’re one of these, don’t worry, you’re not alone, but the tide is turning, and today’s ‘rocket science’ of A B testing landing pages, lead scoring, automated drip marketing, are tomorrow’s standard.

3. Analytics, Sitemaps, Split-testing, Landing Pages, and Email Campaigns All Under one Roof

Some marketers get turned off by the price of these systems, but once they’ve added in email marketing costs, custom programming for landing pages, excessive time spend building and submitting google sitemaps..it’s clear that there’s big returns to be had.

4. Align Sales and Marketing

People talk lots about this, but where the rubber meets the road is if sales reps are calling the right people at the right times and having releavant conversations with them.

5. Prove Return on Investment on Everything You Do in Real-Time:

A lot of marketers have started to pay attention to the ‘New Breed of Content Management system;” now dubbed “Marketing Automation.” To confuse things, my latest search on google, showed that everyone and their dog is now claiming to have a marketing automation offering.

Tommorrow’s post will explore purchasing a marketing automation system in more detail

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