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Keyword Reasearch 101 from Aaron Wall
A quick video I found on the SEO Book Youtube Channel.
Aaron’s site, seobook.com is a great resource.
In Summary:
1. Start by Looking at Analytics
Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.
2. Scout Your Major Competitors for Long Tail Terms
Scout out long-tail terms that matter. Look at how your competitor’s menus are structured. What are the key product or service sub-categories?
If this is a very competitive market, product menus can give a lot of ideas about long-tail keywords.
3. Get Serious About Long Tail Terms
It’s been proven that long tail terms are easier to rank for and rankings can be achieved much more quickly by younger sites.
4. Use Keyword Tools
There are lots of them, here are the three free keyword tools we like the most
Thanks Aaron!