So money isn’t growing on trees anymore, but you can plant some seeds!
Leaner times call for bigger marketing accountability and ROI. These 5 strategies are guaranteed to deliver leads for less.
1. Keep Your Customers First!
Before you run out in a panic looking for new business. If your company is like many, you took a bit of a beating the last couple quarters.. so the…
Read More ...A quick video I found on the SEO Book Youtube Channel.
Aaron’s site, seobook.com is a great resource.
In Summary:
1. Start by Looking at Analytics
Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.
2. Scout Your Major Competitors for Long Tail Terms
Scout out long-tail terms that matter. Look at how…
Read More ...Comprehensive Checklist for Getting That Long-Overdue Website Overhaul Done!
Download Now: B2B Site Usability Checklist
We’re now officially in the dog days of summer. So before September creeps up on you, and you start turning up your spend again, make sure your site is ready to convert that traffic!
We’ve Put Together a Little Checklist That Will Get You On Your Way Quickly:
Thank you for shopping at IKEA!
Have you ever tried to “just run” in to Ikea? This map is what I was confronted with! Fortunately for IKEA, the only way for a visitor to exit is to walk all the way to the end! However, web browsers, can hit the back button in a split second, out or simply return to the browser’s search bar, and…
Read More ...On average, over 20% of site visits can be lost by a 404 page!
A 404 page is that useless page that turns up when you..
Most of the default 404 pages are unintelligible for the non-geek. First of…
Read More ...Let’s face it, Twitter is a huge time-suck!
Twitter doesn’t matter for a lot of B2B marketers and business people
and probably shouldn’t. If your target market is CEO’s of industrial waste mana
gement companies, buyers for Wal-Mart and Costco, or a handful of other “less-likely-to-give-a-darn” folks, you’re chirping up the wrong channel get back to your tradeshow booth and blackberry! Don’t get fooled though, there have been…
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Email Benchmark Statistics Are Handy!
For read rates, my typical answer was more than 20% and more than 30% is great. As it turns out that rough estimate was pretty accurate.
In terms of click-through rates, we always seem to play in the 8-12% range.. which by industry standards according to this publication are on the upper end.…
Read More ...