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Build Your Long Tail Keyword List – 3 Tools to Help

By James Carter | Published: June 20, 2009

What are Long Tail Keywords

Long Tail SEO & ROI

Long Tail SEO & ROI

If you’re looking to squeeze a little more ROI from your Google AdWords lead generation, going after the by tail is a good place to focus your efforts. make or break a campaign even before it is started. The first step in doing keyword research is to start with the most obvious, your primary keywords, primary keywords…

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Posted in B2B Lead Generation, Google Adwords | Tagged Google Adwords, Keywords, Long Tail Key Words | 1 Comment

Long Tail Keywords and B2B Lead Generation ROI

By James Carter | Published: June 17, 2009

In 2005, an author and official blogger for Wired Magazine, Chris Anderson coined the term in his book “The Long Tail.” Perhaps the term has been around for ages, but he was the first to really take a deep dive on the effects of this on the way we reach our customers online. Anderson observed that pre-internet, marketers devoted themselves to selling ‘megahits’ and that  minor…

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Posted in Google Adwords | Tagged B2B Lead Generation, Google Adwords, Long Tail Key Words | 4 Comments

Free Webinar: B2B Lead Generation With Google AdWords

By admin | Published: June 5, 2009

Free Webinar: B2B Lead Generation with Google AdWords

Wed, June 10, 10 am PST, 1pm EST

Learn the fundamentals of setting up Google AdWords to generate B2B sales leads.

Google AdWordsFind customers who are actively looking for your products and services, engage them effectively and generate qualified leads.

Target Audience:

  • marketing professionals
  • business owners
  • sales executives

“101 Level” this course give an overview for marketers or business professionals that are new to…

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Posted in B2B Lead Generation | Tagged adwords, B2B Lead Geneartion, google, Google Adwords, ppc, search marketing | Leave a comment

60 Seconds with Google Adwords – Identifying Poor Performers

By admin | Published: February 23, 2009

If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.

As usual, the gang at google has done a great job of keeping it simple:


Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.

  1. Go to Google Analytics account
  2. In “Traffic Sources” choose “AdWords“
  3. From the toolbar,…
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Posted in B2B Lead Generation | Tagged adwords, google adwords optimization, optimization | Leave a comment

Social Media Starter Kit: A Workshop in Online Branding

By admin | Published: February 20, 2009

This event will be held in Vancouver BC on March 11th, 2009.

It’s looking like it will sell out at least 10 days prior, so get yourself registered now!!

www.iimaonline.org

See you there!

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Posted in Social Media | Tagged Marketing, Social Media, web 2.0 | Leave a comment

Align Sales and Marketing to Boost Revenue

By admin | Published: February 20, 2009

Digging around Seth Godin’s blog, I found a post from last year titled “Nine things marketers ought to know about salespeople.” If you’re a sales person, or have both a sales and marketing background like me, you’re probably wondering, ‘how do they not understand?’

Seth’s top 4 are especially good:

1. Selling is hard. Harder than you may ever realize. So, if I seem stressed, cut me some…

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Posted in Marketing | Tagged Marketing, revenue, ROI, sales | Leave a comment

Where To Start When You Know Your Landing Pages Aren’t Cutting It

By admin | Published: October 20, 2008

Back in the day, I was working with a software company that sold real-estate productivity software package called “Realtor-Pro.”

By early 2006, our most successful call to action at this point was “Call Us,” with over 70% of our revenue was done through an inbound phone call, and only 30% was done online annually.

By year-end 2006, online sales conversions were up 110%, and with compounding factors…

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Posted in B2B Lead Generation, SEO | Tagged B2B leads, landing page optimization | Leave a comment
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