Just in Case You Thought Twitter Wasn’t Mainstream!

There’s something about being on the front cover of Time Magazine that says “this is historically important,” like the infamous Iwo Jima photo. The June 15, 2009 issue of Time featured Twitter, “How Twitter Will Change the Way We Live.

time-twitter

Time Magazine Cover - Twitter

Johnston’s Game-Changing Observations on Twitter:

  1. An Open Conversation – it’s a great meeting of minds
  2. Super-fresh content – up to date and published from…
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Build Your Long Tail Keyword List – 3 Tools to Help

What are Long Tail Keywords

Long Tail SEO & ROI

Long Tail SEO & ROI

If you’re looking to squeeze a little more ROI from your Google AdWords lead generation, going after the by tail is a good place to focus your efforts. make or break a campaign even before it is started. The first step in doing keyword research is to start with the most obvious, your primary keywords, primary keywords…

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Posted in B2B Lead Generation, Google Adwords | Tagged , , | 1 Comment

Long Tail Keywords and B2B Lead Generation ROI

In 2005, an author and official blogger for Wired Magazine, Chris Anderson coined the term in his book “The Long Tail.” Perhaps the term has been around for ages, but he was the first to really take a deep dive on the effects of this on the way we reach our customers online. Anderson observed that pre-internet, marketers devoted themselves to selling ‘megahits’ and that  minor…

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Posted in Google Adwords | Tagged , , | 4 Comments

Free Webinar: B2B Lead Generation With Google AdWords

Free Webinar: B2B Lead Generation with Google AdWords

Wed, June 10, 10 am PST, 1pm EST

Learn the fundamentals of setting up Google AdWords to generate B2B sales leads.

Google AdWordsFind customers who are actively looking for your products and services, engage them effectively and generate qualified leads.

Target Audience:

  • marketing professionals
  • business owners
  • sales executives

“101 Level” this course give an overview for marketers or business professionals that are new to…

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60 Seconds with Google Adwords – Identifying Poor Performers

If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.

As usual, the gang at google has done a great job of keeping it simple:


Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.

  1. Go to Google Analytics account
  2. In “Traffic Sources” choose “AdWords
  3. From the toolbar,…
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Social Media Starter Kit: A Workshop in Online Branding

This event will be held in Vancouver BC on March 11th, 2009.

It’s looking like it will sell out at least 10 days prior, so get yourself registered now!!

www.iimaonline.org

See you there!

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Align Sales and Marketing to Boost Revenue

Digging around Seth Godin’s blog, I found a post from last year titled “Nine things marketers ought to know about salespeople.” If you’re a sales person, or have both a sales and marketing background like me, you’re probably wondering, ‘how do they not understand?’

Seth’s top 4 are especially good:

1. Selling is hard. Harder than you may ever realize. So, if I seem stressed, cut me some…

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