What are Long Tail Keywords
Long Tail SEO & ROI
If you’re looking to squeeze a little more ROI from your Google AdWords lead generation, going after the by tail is a good place to focus your efforts. make or break a campaign even before it is started. The first step in doing keyword research is to start with the most obvious, your primary keywords, primary keywords…
Read More ...In 2005, an author and official blogger for Wired Magazine, Chris Anderson coined the term in his book “The Long Tail.” Perhaps the term has been around for ages, but he was the first to really take a deep dive on the effects of this on the way we reach our customers online. Anderson observed that pre-internet, marketers devoted themselves to selling ‘megahits’ and that minor…
Read More ...Free Webinar: B2B Lead Generation with Google AdWords
Wed, June 10, 10 am PST, 1pm EST
Learn the fundamentals of setting up Google AdWords to generate B2B sales leads.
Google AdWordsFind customers who are actively looking for your products and services, engage them effectively and generate qualified leads.
Target Audience:
“101 Level” this course give an overview for marketers or business professionals that are new to…
Read More ...If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.
As usual, the gang at google has done a great job of keeping it simple:
Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.
This event will be held in Vancouver BC on March 11th, 2009.
It’s looking like it will sell out at least 10 days prior, so get yourself registered now!!
See you there!
Read More ...Digging around Seth Godin’s blog, I found a post from last year titled “Nine things marketers ought to know about salespeople.” If you’re a sales person, or have both a sales and marketing background like me, you’re probably wondering, ‘how do they not understand?’
Seth’s top 4 are especially good:
1. Selling is hard. Harder than you may ever realize. So, if I seem stressed, cut me some…
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Just in Case You Thought Twitter Wasn’t Mainstream!
There’s something about being on the front cover of Time Magazine that says “this is historically important,” like the infamous Iwo Jima photo. The June 15, 2009 issue of Time featured Twitter, “How Twitter Will Change the Way We Live.”
Time Magazine Cover - Twitter
Johnston’s Game-Changing Observations on Twitter:
- An Open Conversation – it’s a great meeting of minds
- Super-fresh content – up to date and published from…
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