I met yesterday with a group of accomplished sales professionals and business owners from Vancouver. Industries such as Telcom, Insurance, Mortgage Brokers, and a chain of specialized fitness stores to name a few.
The question was the same from most of this group – we don’t have 100 hours a month to devote to this, nor do we have unlimited budget, but we need to know…
Read More ...Unless you don’t really care about generating leads online, and just want a little brochure site, CMS is dead.
Most of us are finding that if we want to beat our competitors, we need to make the most of every visit to our site. If we’re a software company, we pay AdWords $3-$5 per click just to get someone to our landing page!
Why Marketing Automation?
1. Conversions…
Read More ...10 Tips to Help Your Blog Climb Search Engines! – Part 1
1. Regular & Plentiful Content
Not that volume alone will make you a star, but it’s a good start. Chances are, as long as you’re sure what business you are in, you will be climbing the right rankings wall.
Most marketers simply don’t post enough content with enough frequency!
2. Relevant & Useful Content:
Even if google can’t…
Read More ...I was watching this youtube video yesterday. It’s a pretty good overview of basics of how to optimize adwords campaigns with google analytics.
Every marketer has their top sites that they read or pick up on RSS every day. Here are my favorites.
1. Seth Godin
Where to start with Seth.. while there doesn’t seem to be any debate amongst the internet marketing community, he’s one of the best. He’s not an analytics whiz or a an SEO champ per se, he simply covers the basics.. principles that we can’t…
Read More ...Does Your Online Marketing Funnel Leak?? – Leaky Funnel – Part 1
We’ve all heard of sales funnels, and we all know what happens when a crummy sales rep is in there:
Nothing!!
A first contact, and half of the prospects are looking elsewhere, maybe even motivated to look elsewhere..
If they survive to a needs analysis stage, they’re likely just to hear all kinds of features and functions..
Okay,…
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Where To Start When You Know Your Landing Pages Aren’t Cutting It
Back in the day, I was working with a software company that sold real-estate productivity software package called “Realtor-Pro.”
By early 2006, our most successful call to action at this point was “Call Us,” with over 70% of our revenue was done through an inbound phone call, and only 30% was done online annually.
By year-end 2006, online sales conversions were up 110%, and with compounding factors…
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