In 2005, an author and official blogger for Wired Magazine, Chris Anderson coined the term in his book “The Long Tail.” Perhaps the term has been around for ages, but he was the first to really take a deep dive on the effects of this on the way we reach our customers online. Anderson observed that pre-internet, marketers devoted themselves to selling ‘megahits’ and that minor…
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Overwhelmed With Google Analytics? 10 Reports to Get You Started
If you feel a little overwhelmed by the sheer amount of data in your Google Analytics, don’t worry you’re not alone. It is important when you first take on the task of using your analytics that you approach it like you would any other area of your business; so after your initial gathering session, isolate your baseline (your current key metrics) and then write down…
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