What are Long Tail Keywords
If you’re looking to squeeze a little more ROI from your Google AdWords lead generation, going after the by tail is a good place to focus your efforts. make or break a campaign even before it is started. The first step in doing keyword research is to start with the most obvious, your primary keywords, primary keywords are those which …
Read More ...In 2005, an author and official blogger for Wired Magazine, Chris Anderson coined the term in his book “The Long Tail.” Perhaps the term has been around for ages, but he was the first to really take a deep dive on the effects of this on the way we reach our customers online. Anderson observed that pre-internet, marketers devoted themselves to selling ‘megahits’ …
Read More ...Free Webinar: B2B Lead Generation with Google AdWords
Wed, June 10, 10 am PST, 1pm EST
Learn the fundamentals of setting up Google AdWords to generate B2B sales leads.
Google AdWordsFind customers who are actively looking for your products and services, engage them effectively and generate qualified leads.
Target Audience:
“101 Level” this course give an overview for marketers …
Read More ...I met yesterday with a group of accomplished sales professionals and business owners from Vancouver. Industries such as Telcom, Insurance, Mortgage Brokers, and a chain of specialized fitness stores to name a few.
The question was the same from most of this group – we don’t have 100 hours a month to devote to this, nor do we have unlimited budget, but we need to …
Read More ...10 Tips to Help Your Blog Climb Search Engines! – Part 1
1. Regular & Plentiful Content
Not that volume alone will make you a star, but it’s a good start. Chances are, as long as you’re sure what business you are in, you will be climbing the right rankings wall.
Most marketers simply don’t post enough content with enough frequency!
2. Relevant & Useful …
Read More ...I was watching this youtube video yesterday. It’s a pretty good overview of basics of how to optimize adwords campaigns with google analytics.
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Google AdWords Update Tunes Your Account for Conversion Rate
This is good news for small business clients that don’t have a lot of time to dive in there every month, and can’t justify a budget for somebody else to roll-up their sleeves every month.
In simple terms, this means that if you set this up properly …
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