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60 Seconds with Google Adwords – Identifying Poor Performers
If you haven’t been in your account in a while and are feeling a little overwhelmed, these are the basics in 60 seconds.
As usual, the gang at google has done a great job of keeping it simple:
Going further than click-through rate data from your AdWords campaign dashboard, Google Analytics stats to show campaign bounce rates.
- Go to Google Analytics account
- In “Traffic Sources” choose “AdWords“
- From the toolbar,…
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