Digging around Seth Godin’s blog, I found a post from last year titled “Nine things marketers ought to know about salespeople.” If you’re a sales person, or have both a sales and marketing background like me, you’re probably wondering, ‘how do they not understand?’
Seth’s top 4 are especially good:
1. Selling is hard. Harder than you may ever realize. So, if I seem stressed, cut me some…
Read More ...Unless you don’t really care about generating leads online, and just want a little brochure site, CMS is dead.
Most of us are finding that if we want to beat our competitors, we need to make the most of every visit to our site. If we’re a software company, we pay AdWords $3-$5 per click just to get someone to our landing page!
Why Marketing Automation?
1. Conversions…
Read More ...10 Tips to Help Your Blog Climb Search Engines! – Part 1
1. Regular & Plentiful Content
Not that volume alone will make you a star, but it’s a good start. Chances are, as long as you’re sure what business you are in, you will be climbing the right rankings wall.
Most marketers simply don’t post enough content with enough frequency!
2. Relevant & Useful Content:
Even if google can’t…
Read More ...Every marketer has their top sites that they read or pick up on RSS every day. Here are my favorites.
1. Seth Godin
Where to start with Seth.. while there doesn’t seem to be any debate amongst the internet marketing community, he’s one of the best. He’s not an analytics whiz or a an SEO champ per se, he simply covers the basics.. principles that we can’t…
Read More ...Does Your Online Marketing Funnel Leak?? – Leaky Funnel – Part 1
We’ve all heard of sales funnels, and we all know what happens when a crummy sales rep is in there:
Nothing!!
A first contact, and half of the prospects are looking elsewhere, maybe even motivated to look elsewhere..
If they survive to a needs analysis stage, they’re likely just to hear all kinds of features and functions..
Okay,…
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Social Media Starter Kit: A Workshop in Online Branding
This event will be held in Vancouver BC on March 11th, 2009.
It’s looking like it will sell out at least 10 days prior, so get yourself registered now!!
www.iimaonline.org
See you there!
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