Wed, June 10, 10 am PST, 1pm EST

Learn the fundamentals of setting up Google AdWords to generate B2B sales leads.

Google AdWordsFind customers who are actively looking for your products and services, engage them effectively and generate qualified leads.

Target Audience:

• marketing professionals
• business owners
• sales executives

“101 Level” this course give an overview for marketers or business professionals that are new to Google AdWords or even new to all forms of online marketing.

For more experienced marketers, there will be a wrap-up look at ways to boost campaign performance and increase ROI by decreasing cost-per-lead.

REGISTER NOW!

1. Regular & Plentiful Content

Not that volume alone will make you a star, but it’s a good start. Chances are, as long as you’re sure what business you are in, you will be climbing the right rankings wall.

Most marketers simply don’t post enough content with enough frequency!

2. Relevant & Useful Content:

Even if google can’t figure out with its spiders that your content stinks, you won’t generate many inbound links from others if it is not useful to them and their readers.

As a marketer, and a consumer I love little tidbits that I can consume in some meaningful way.. like the old standby – “10 Tips..” “5 Rules of..” etc..

3. Link to people that are ranking well, often they will reciprocate

Link to other recognized authorities in your industry, wikipedia articles, etc.. and don’t forget to use trackback urls!! These tell others that you have linked to them so they can (and most will) reciprocate.

4. Narrow your focus on your keywords

Make sure your headers, titles and copy have your keywords. Remember, google is smart, so don’t “spam the search engines” it will backfire and get you de-listed for up to 6 months.

5. Get Guerrilla!! Pick a Narrow enough term that you can own it..

Narrow even more!! It’s a jungle out there, get picky .. that’s why I’ve chosen to work only with software marketers.. not because we haven’t done more.

Once you’re on a roll, make sure that you’re not biting off more than you can chew; for example, unless you’re Seth Godin, don’t try to dominate “New Marketing, or Web 2.0″ it won’t work!!

Link / Reference

PART 2 – Coming Next Week! Register / RSS

1. Seth Godin

Where to start with Seth.. while there doesn’t seem to be any debate amongst the internet marketing community, he’s one of the best. He’s not an analytics whiz or a an SEO champ per se, he simply covers the basics.. principles that we can’t fight in marketing – knowing our audience, picking our niches, looking for long tails.

His site with key publications, all worth reading – www.sethgodin.com/

Seth’s Blog – sethgodin.typepad.com

2. SEO Book

SEO book is written by a guy named Aaron Wall. Admittedly, when I joined the board of the International Internet Marketing Association, I’d never heard of the guy.. man that got some funny looks! He’s since become one of my top resources for the nitty gritty of search marketing.

www.seobook.com

3. John Hossak, VKI Studios

A friend and colleague, every time I talk with this guy, I respect him more; he’s the almanac of internet marketing and analytics. They are an Omniture certified shop and have been in the game for a while now. John Hossack has filled rooms at a few conferences accross North America, and he never dissapoints.

John’s Blog

4. Web Analytics Association

www.webanalyticsassociation.org

5. Google Analytics Blog

analytics.blogspot.co

6. Marketing Sherpa

Definitely some of the best money I’ve ever spent!! Great articles and case studies.

www.marketingsherpa.com