Tag Archives: ROI

Align Sales and Marketing to Boost Revenue

Digging around Seth Godin’s blog, I found a post from last year titled “Nine things marketers ought to know about salespeople.” If you’re a sales person, or have both a sales and marketing background like me, you’re probably wondering, ‘how do they not understand?’

Seth’s top 4 are especially good:

1. Selling is hard. Harder than you may ever realize. So, if I …

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