Google Panda Update – The “new” SEO

The Panda is loose.

Websites around the are falling victim to Google’s new “Panda” update. It’s designed to weed out so-called “low quality” websites, but in reality it’s also taken a lot of others down with it.

Google is now claiming to favor high quality content that gives people what they want – or find unexpectedly worthwhile. And penalize sites that don’t. Hopefully this won’t require too much adjustment.

Give the people what they want. Target searcher needs instead of search engines.

Making people stay is good. Making people share something is great. Making people convert is excellent. Read more →

SEO Kickstart: Step 1: Developing Keywords

Developing keywords is the first step in a successful SEO strategy.

Here is a quick keyword development strategy you can do yourself:

1. Know What Your Keywords Are! Brainstorm Your List:

Keywords are the words that internet users are using in order to find you on a search engine. It is important to get together with your team and brainstorm as large a list as possible for these.

Then vote on the top 20 or so. If there are 5 obvious ones, like your specific product category “industrial coatings” etc. You will want to identify these. Read more →

404 Pages – The Easiest Way to Increase Your Site Retention by 20%

On average, over 20% of site visits can be lost by a 404 page!

A 404 page is that useless page that turns up when you..

• click on a page link that has been moved
• click on a link in an old email where the page is no longer there
• or any other number of possible reasons!

Read more →

6 Great Resources for Online Marketers

Every marketer has their top sites that they read or pick up on RSS every day. Here are my favorites.

1. Seth Godin

Where to start with Seth.. while there doesn’t seem to be any debate amongst the internet marketing community, he’s one of the best. He’s not an analytics whiz or a an SEO champ per se, he simply covers the basics.. principles that we can’t fight in marketing – knowing our audience, picking our niches, looking for long tails.

His site with key publications, all worth reading – www.sethgodin.com/

Seth’s Blog – sethgodin.typepad.com Read more →