Someone is telling the whole world that you suck.
You’ve been reviewed online. It’s bad. You know people will read it because you have. To make it worse, who knows who wrote the review? A genuine disgruntled customer? An unscrupulous competitor? An internet troll? Who is this person trashing your reputation and putting your livelihood at risk?
This doesn’t mean “find …
Read More ...Developing keywords is the first step in a successful SEO strategy. 
Here is a quick keyword development strategy you can do yourself:
1. Know What Your Keywords Are! Brainstorm Your List:
Keywords are the words that internet users are using in order to find you on a search engine. It is important to get together with your team and brainstorm as large a list as …
Read More ...A quick video I found on the SEO Book Youtube Channel.
Aaron’s site, seobook.com is a great resource.
In Summary:
1. Start by Looking at Analytics
Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.
2. Scout Your Major Competitors for Long Tail Terms
Scout out long-tail terms …
Read More ...On average, over 20% of site visits can be lost by a 404 page!
A 404 page is that useless page that turns up when you..
Most of the default 404 pages are unintelligible …
Read More ...10 Tips to Help Your Blog Climb Search Engines! – Part 1
1. Regular & Plentiful Content
Not that volume alone will make you a star, but it’s a good start. Chances are, as long as you’re sure what business you are in, you will be climbing the right rankings wall.
Most marketers simply don’t post enough content with enough frequency!
2. Relevant & Useful …
Read More ...Every marketer has their top sites that they read or pick up on RSS every day. Here are my favorites.
1. Seth Godin
Where to start with Seth.. while there doesn’t seem to be any debate amongst the internet marketing community, he’s one of the best. He’s not an analytics whiz or a an SEO champ per se, he simply covers the basics.. principles that …
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Google Panda Update – The “new” SEO
The Panda is loose.
Websites around the are falling victim to Google’s new “Panda” update. It’s designed to weed out so-called “low quality” websites, but in reality it’s also taken a lot of others down with it.
Google is now claiming to favor high quality content that gives people what they want – or find unexpectedly worthwhile. And penalize sites that don’t. Hopefully this won’t …
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