Tag Archives: SEO

Google Panda Update – The “new” SEO

The Panda is loose.

Websites around the are falling victim to Google’s new “Panda” update. It’s designed to weed out so-called “low quality” websites, but in reality it’s also taken a lot of others down with it.

Google is now claiming to favor high quality content that gives people what they want – or find unexpectedly worthwhile. And penalize sites that don’t. Hopefully this won’t …

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The 4 R’s of Recovering from a Bad Review

Someone is telling the whole world that you suck.

You’ve been reviewed online. It’s bad. You know people will read it because you have. To make it worse, who knows who wrote the review? A genuine disgruntled customer? An unscrupulous competitor? An internet troll? Who is this person trashing your reputation and putting your livelihood at risk?

Deal with it.

This doesn’t mean “find …

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SEO Kickstart: Step 1: Developing Keywords

Developing keywords is the first step in a successful SEO strategy. keywords-tag-cloud2

Here is a quick keyword development strategy you can do yourself:

1. Know What Your Keywords Are! Brainstorm Your List:

Keywords are the words that internet users are using in order to find you on a search engine. It is important to get together with your team and brainstorm as large a list as …

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Posted in SEO | Also tagged , | 2 Comments

Keyword Reasearch 101 from Aaron Wall

A quick video I found on the SEO Book Youtube Channel.

Aaron’s site, seobook.com is a great resource.

In Summary:

1. Start by Looking at Analytics

Look at your site analytics and Google Analytics. It’s easier to rank for keywords that you are already getting some traction on than entirely new keywords.

2. Scout Your Major Competitors for Long Tail Terms

Scout out long-tail terms …

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Posted in Google Adwords | Also tagged , | Leave a comment

404 Pages – The Easiest Way to Increase Your Site Retention by 20%

On average, over 20% of site visits can be lost by a 404 page!404-error-basic

A 404 page is that useless page that turns up when you..

  • click on a page link that has been moved
  • click on a link in an old email where the page is no longer there
  • or any other number of possible reasons!

Most of the default 404 pages are unintelligible …

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Posted in B2B Lead Generation | Also tagged , | 1 Comment

10 Tips to Help Your Blog Climb Search Engines!

10 Tips to Help Your Blog Climb Search Engines! – Part 1

1. Regular & Plentiful Content

Not that volume alone will make you a star, but it’s a good start. Chances are, as long as you’re sure what business you are in, you will be climbing the right rankings wall.

Most marketers simply don’t post enough content with enough frequency!

2. Relevant & Useful

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Posted in SEO | Also tagged , , , , , | 1 Comment

6 Great Resources for Online Marketers

Every marketer has their top sites that they read or pick up on RSS every day. Here are my favorites.

1. Seth Godin

Where to start with Seth.. while there doesn’t seem to be any debate amongst the internet marketing community, he’s one of the best. He’s not an analytics whiz or a an SEO champ per se, he simply covers the basics.. principles that …

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