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	<title>B2B Lead Generation Strategies &#187; Social Media</title>
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	<link>http://www.pathmarketing.com</link>
	<description>B2B Lead Generation Strategies - Tips &#38; Tricks for Boosting Inbound Leads</description>
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		<title>Just in Case You Thought Twitter Wasn&#8217;t Mainstream!</title>
		<link>http://www.pathmarketing.com/just-in-case-you-thought-twitter-wasnt-mainstream?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=just-in-case-you-thought-twitter-wasnt-mainstream</link>
		<comments>http://www.pathmarketing.com/just-in-case-you-thought-twitter-wasnt-mainstream#comments</comments>
		<pubDate>Wed, 24 Jun 2009 19:15:40 +0000</pubDate>
		<dc:creator>James Carter</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Time Magazine Twitter Article]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.pathmarketing.com/?p=168</guid>
		<description><![CDATA[<p>There&#8217;s something about being on the front cover of Time Magazine that says &#8220;this is historically important,&#8221; like the infamous Iwo Jima photo. The June 15, 2009 issue of Time featured Twitter, &#8220;<a title="How Twitter Will Change The Way We Live" href="http://www.time.com/time/business/article/0,8599,1902604-4,00.html" target="_blank"><strong>How Twitter Will Change the Way We Live.</strong></a>&#8221;</p>
<p><strong>Johnston&#8217;s Game-Changing Observations on Twitter:</strong></p>
<ol>
<li>An Open Conversation &#8211; it&#8217;s a great meeting of minds</li>
<li>Super-fresh content &#8211; up to date and published </li>&#8230;</ol>]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s something about being on the front cover of Time Magazine that says &#8220;this is historically important,&#8221; like the infamous Iwo Jima photo. The June 15, 2009 issue of Time featured Twitter, &#8220;<a title="How Twitter Will Change The Way We Live" href="http://www.time.com/time/business/article/0,8599,1902604-4,00.html" target="_blank"><strong>How Twitter Will Change the Way We Live.</strong></a>&#8221;</p>
<div id="attachment_169" class="wp-caption alignright" style="width: 290px"><a href="http://www.time.com/time/business/article/0,8599,1902604-4,00.html"><img class="size-full wp-image-169" title="time-twitter" src="http://www.pathmarketing.com/wp-content/uploads/2009/06/time-twitter.jpg" alt="time-twitter" width="280" height="370" /></a><p class="wp-caption-text">Time Magazine Cover - Twitter</p></div>
<p><strong>Johnston&#8217;s Game-Changing Observations on Twitter:</strong></p>
<ol>
<li>An Open Conversation &#8211; it&#8217;s a great meeting of minds</li>
<li>Super-fresh content &#8211; up to date and published from all devices.. blackberry, IPhone etc..</li>
<li>News &amp; Opinions &#8211; in bite sized pieces &#8211; users feed the best of what they see to peers</li>
</ol>
<p><strong>TwitteFacts:</strong></p>
<ul>
<li>17 Million Visitors in April 2009 (Google had 120 million, Facebook had 71 million)</li>
<li>11,000 third-party apps have already been developed to integrate Twitter into several aspects of our daily lives</li>
</ul>
<p>At least now I don&#8217;t need to explain to people that Twitter might be important; not only that it has utility beyond a short fad, as author Steven Johnston proves:<em><strong> </strong></em></p>
<p><em><strong>&#8220;.. three or four years from now, we&#8217;ll have moved on. But the key elements of the Twitter platform will perservere. Every major channel of information will be Twitterfied.&#8221;</strong></em></p>
<p>As it turns out there is something very useful about communicating 140 charachters at a time with the world that goes well beyond a post-adolescent banter.. Twitter means business! We will explore this in upcoming articles. Stay tuned we&#8217;ll explore implications for the B2B marketing crowd in upcoming posts.</p>
<p>You can <a title="Time Magazine Twitter Article" href="http://www.time.com/time/business/article/0,8599,1902604-4,00.html" target="_blank">Read the Whole Time Twitter Article Here</a></p>
]]></content:encoded>
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		<title>Social Media Starter Kit: A Workshop in Online Branding</title>
		<link>http://www.pathmarketing.com/social-media-starter-kit-a-workshop-in-online-branding?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-starter-kit-a-workshop-in-online-branding</link>
		<comments>http://www.pathmarketing.com/social-media-starter-kit-a-workshop-in-online-branding#comments</comments>
		<pubDate>Sat, 21 Feb 2009 01:15:01 +0000</pubDate>
		<dc:creator>James Carter</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.pathmarketing.com/online-marketing-blog/?p=58</guid>
		<description><![CDATA[<p>This event will be held in Vancouver BC on March 11th, 2009.</p>
<p>It&#8217;s looking like it will sell out at least 10 days prior, so get yourself registered now!!</p>
<p><a title="International Internet Marketing Association" href="http://www.iimaonline.org" target="_blank">www.iimaonline.org</a></p>
<p>See you there!&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>This event will be held in Vancouver BC on March 11th, 2009.</p>
<p>It&#8217;s looking like it will sell out at least 10 days prior, so get yourself registered now!!</p>
<p><a title="International Internet Marketing Association" href="http://www.iimaonline.org" target="_blank">www.iimaonline.org</a></p>
<p>See you there!</p>
]]></content:encoded>
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