Time Magazine Cover - Twitter

Johnston’s Game-Changing Observations on Twitter:

1. An Open Conversation – it’s a great meeting of minds
2. Super-fresh content – up to date and published from all devices.. blackberry, IPhone etc..
3. News & Opinions – in bite sized pieces – users feed the best of what they see to peers

TwitteFacts:

• 17 Million Visitors in April 2009 (Google had 120 million, Facebook had 71 million)
• 11,000 third-party apps have already been developed to integrate Twitter into several aspects of our daily lives

At least now I don’t need to explain to people that Twitter might be important; not only that it has utility beyond a short fad, as author Steven Johnston proves:

“.. three or four years from now, we’ll have moved on. But the key elements of the Twitter platform will perservere. Every major channel of information will be Twitterfied.”

As it turns out there is something very useful about communicating 140 charachters at a time with the world that goes well beyond a post-adolescent banter.. Twitter means business! We will explore this in upcoming articles. Stay tuned we’ll explore implications for the B2B marketing crowd in upcoming posts.

You can Read the Whole Time Twitter Article Here