Tag Archives: Twitter

Why Twitter Matters for B2B Marketers

Let’s face it, Twitter is a huge time-suck!

Twitter doesn’t matter for a lot of B2B marketers and business people
and probably shouldn’t. If your target market is CEO’s of industrial waste manabeautiful-twitter-iconsgement companies, buyers for Wal-Mart and Costco, or a handful of other “less-likely-to-give-a-darn” folks, you’re chirping up the wrong channel get back to your tradeshow booth and blackberry! Don’t get fooled though, …

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Just in Case You Thought Twitter Wasn’t Mainstream!

There’s something about being on the front cover of Time Magazine that says “this is historically important,” like the infamous Iwo Jima photo. The June 15, 2009 issue of Time featured Twitter, “How Twitter Will Change the Way We Live.

Johnston’s Game-Changing Observations on Twitter:

  1. An Open Conversation – it’s a great meeting of minds
  2. Super-fresh content – up to date and published
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