Tag Archives: Useability

404 Pages – The Easiest Way to Increase Your Site Retention by 20%

By James Carter | Published: July 7, 2009

On average, over 20% of site visits can be lost by a 404 page!404-error-basic

A 404 page is that useless page that turns up when you..

  • click on a page link that has been moved
  • click on a link in an old email where the page is no longer there
  • or any other number of possible reasons!

Most of the default 404 pages are unintelligible for the non-geek. First of…

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Posted in B2B Lead Generation | Also tagged , | 1 Comment

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