Comments on: Webinars for B2B Lead Generation: 6 Keys to Engagement & Thought Leadership http://www.pathmarketing.com/webinars-for-b2b-lead-generation-6-keys-to-engagement-thought-leadership?utm_source=rss&utm_medium=rss&utm_campaign=webinars-for-b2b-lead-generation-6-keys-to-engagement-thought-leadership B2B Lead Generation Strategies - Tips & Tricks for Boosting Inbound Leads Thu, 20 Oct 2011 22:01:57 +0000 hourly 1 By: Benny Traub http://www.pathmarketing.com/webinars-for-b2b-lead-generation-6-keys-to-engagement-thought-leadership/comment-page-1#comment-218 Benny Traub Fri, 18 Feb 2011 07:05:19 +0000 http://www.pathmarketing.com/?p=379#comment-218 Good insight. I'd just add a bit to the last paragraph regarding the call to action... Can't be stressed enough to build up perception of value when making that call. As Claude Hopkins said, "Make an offer so good they would have to be stupid to say no". This applies equally to B2B as it does to B2C. Cheers! Good insight. I’d just add a bit to the last paragraph regarding the call to action… Can’t be stressed enough to build up perception of value when making that call. As Claude Hopkins said, “Make an offer so good they would have to be stupid to say no”. This applies equally to B2B as it does to B2C. Cheers!

]]> By: Lead Liaison http://www.pathmarketing.com/webinars-for-b2b-lead-generation-6-keys-to-engagement-thought-leadership/comment-page-1#comment-213 Lead Liaison Tue, 28 Dec 2010 22:43:15 +0000 http://www.pathmarketing.com/?p=379#comment-213 James, This is an excellent summary of how to run a B2B lead generation webinar. I would stress keeping the webinar to 30 minutes usually. Also, some companies put on weekly webinars. To increase probability of revenue generation from webinars we recommend businesses take two steps following their webinar: 1) Send out an email campaign thanking participants 2) Use lead tracking solutions to measure the ROI of their webinar. Thanks for the great post. James,

This is an excellent summary of how to run a B2B lead generation webinar. I would stress keeping the webinar to 30 minutes usually. Also, some companies put on weekly webinars. To increase probability of revenue generation from webinars we recommend businesses take two steps following their webinar:
1) Send out an email campaign thanking participants
2) Use lead tracking solutions to measure the ROI of their webinar.

Thanks for the great post.

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